This is a 3 way race between SIRIA ROCHA  (127), RUBEN P. GONZALEZ (126), GREGORY XAVIER GONZALEZ (125).


Siria Rocha began her professional career in the public sector working at the County Attorney’s office where she served in various roles, made presentations, was instrumental in the recovery of “Hot Check Dollars” for merchants and the establishment of the “Million Dollars” award for collections.  She also worked as Chief Deputy Tax Assessor Collector, managing over 72 employees, overseeing a multi-million dollar budget, and assisted in focusing the Tax Assessor Collector office as dedicated to customer service.  You can read her webpage here.  We’re unclear as to what her vision for the office is as her page “Siria Rocha’s Vision for Tax Assessor Collector’s Office” is completely blank. “Siria Rocha stands ready to serve her community as County Tax Assessor Collector.”


Ruben Gonzalez is the incumbent.  After his military service, he went to work with Texas Department of Motor Vehicles, rising through the ranks to Regional Manager. In March 2015 he was appointed to the position by the Commissioner’s Court after the current tax assessor announced his retirement.  You can view his web page here.   Gonzalez wants to streamline the process for title and vehicle registration, modernize the office by using electronic reporting, and provide kiosks at County Tax offices that will allow people to quickly pay their fines. “Working for TxDMV for 38 years, Ruben knows and understands the importance of efficiency, effectiveness and time management within the office environment, which results in improved quality service to taxpayers.”


Gregory Xavier  is currently pursuing his bachelor degree in psychology and sociology while maintaining a 4.0 GPA. Gregory is fluent in English and Spanish and has been working at the County Tax Assessor Collector Office for over 4 years. You can view his webpage here.  Xavier believes that their website needs to be updated and that customer services needs to be a priority (although he gives no details on how he would do this). “As a young and charismatic professional, Gregory will bring new and innovative ideas to the County Tax Assessor Collector Office parallel to the community’s needs.”

First of all, Bravo to Xavier for entering the race – El Paso could definitely use more young people who are interested in serving their community.  That being said, he is running against 2 other candidates who have more experience and, let’s face it, time.  Rocha has more varied experience and has also worked as the Chief Deputy Tax Assessor Collector.  Gonzalez has spent his entire career in the Texas Department of Motor Vehicles and his stance appears to be “the County Commissioner’s selected me last year, so I’m obviously qualified for the job”.  If we were picking, we would go with Siria Rocha.

Have you voted yet?  Get out there and VOTE!

You can find your voting station by clicking here.

Pictures curtsy the individual candidate sites. 




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